Non-Profit Instagram Profile Curation

I embraced the opportunity to craft a compelling Instagram, Facebook and Twitter advertising strategy for River's Promise, a 501(c)(3) organization dedicated to breaking the cycle of extreme poverty by providing essential education to children in Rwanda. Our focus was on the Child Sponsorship program, offering a lifeline to some of the most underprivileged children in the region. By delving into thorough audience research, creating visually impactful ad content, and strategically optimizing based on data insights, I significantly enhanced River's Promise's online visibility. This not only boosted engagement but also garnered crucial support for the transformative Child Sponsorship initiative. Additionally I promoted a charity golf tournament, and implemented a text message donation system. This case study reflects my commitment to seamlessly blending creativity with data-driven decision-making, all aimed at advancing a mission that empowers underprivileged children and opens doors to a brighter future through education and opportunity.