Luxury Brand Management
Juan Acevedo
A brand that wants to be part of premium or luxury industry should be manage differently that a FMCG brand or a mass brand.
The decision making should be think carefully to avoid mistakes that impact negatively the image of the brand and financial results.
I will help you guiding the business strategy and lead the elevation process to help you sell more with higher prices.
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Posted Apr 5, 2024
Brand decisions should be made based on luxury management knowledge. The client perception is made not only with marketing but with more business strategies.
