Built with Framer
Smartwyre • Website Migration & Scalable Design System
Juan Hoyos
$7.5K+ earned
Smartwyre — Enterprise Web Transformation & Design System
When Smartwyre reached out, they had a pretty common challenge for fast-growing enterprise teams: a WordPress site that was hard to maintain, slow to update, and didn’t reflect the quality of their product. They needed a scalable system — not just a website. Something without depending on engineers for every update.
My role was to redesign the experience from the ground up and rebuild everything inside Framer, turning a scattered ecosystem into a unified, fast, flexible design system.
My Role
I handled everything from the migration and animations to building custom tools, forms, reports, and even client portals. The whole idea was to make the experience smoother for users and easier for their internal team to maintain.
How I approached the project
1. Moving everything from WordPress to Framer
Rather than doing a direct migration, I rethought the entire structure.
Pages were rebuilt with cleaner layouts, smoother interactions, and a CMS setup that the team could confidently manage on their own.
Manufactures Page
2. Integrations & Custom Features
Smartwyre relies on several custom solutions, such as:
An editable and dynamic custom ROI Calculator
Job listings integrated with the Rippling API
ROI Calculator
3. Enterprise Reports for Internal Teams
Smartwyre’s team produces client-specific reports, so I built templates the team could customize in minutes.
These were designed to be clean, modular, and easy to update without touching code.
Reports Generator
4. Sales Demos & Interactive Proposals
To help the sales team close deals faster, I created interactive demos and proposal layouts they could adapt for each prospect.
The goal was simple: make Smartwyre look premium, and simplify everything the reps needed to change for each lead.
Demo Page
5. Client Portals in Power Pages
For clients who needed something beyond marketing pages, I built dedicated portals using Microsoft Power Pages. These tied into Smartwyre’s internal systems so customers could access resources with a secure, professional experience.
6. Lead Capture with Microsoft Dynamics 365
Smartwyre uses Dynamics as their main CRM, so I developed custom forms and submission flows integrated directly into their lead pipeline.
Everything was tested end-to-end to make sure data flowed correctly into their sales process.
7. SEO & Accessibility Optimization
Before launching, I improved:
page structure
semantic markup
color contrast
image optimization
metadata and loading performance
The goal was to make the new site not only beautiful and functional, but also search-friendly and accessible to all users.
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Posted Sep 2, 2023
I partnered with Smartwyre to rebuild their site in Framer, creating a cleaner, faster experience that supports their team at scale.
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Views
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Earned
$7.5K+
Timeline
Oct 16, 2024 - Ongoing
Clients
Smartwyre
