As the head of digital marketing for a Dubai marketing company in Pakistan, your responsibilities will include:
Develop and implement a comprehensive digital marketing strategy aligned with the company's overall business goals.
Manage and optimize all aspects of the company's digital marketing campaigns, including SEO, PPC, social media marketing, content marketing, and email marketing.
Create and execute creative and engaging digital marketing content that resonates with the company's target audience.
Track and analyze the results of the company's digital marketing campaigns and make necessary adjustments as needed.
Manage and lead a team of digital marketing professionals.
Specific project content:
Conduct a comprehensive audit of the company's existing digital marketing presence and identify areas for improvement.
Develop a new digital marketing strategy that addresses the company's identified needs and goals.
Launch a new website for the company that is optimized for search engines and mobile devices.
Develop and implement a new social media marketing strategy for the company.
Create and execute a content marketing campaign to generate leads and sales for the company.
Develop and implement a pay-per-click (PPC) advertising campaign to drive traffic to the company's website.
Track and analyze the results of all of the company's digital marketing campaigns and make necessary adjustments to improve performance.
Short version:
Develop and implement a digital marketing strategy.
Manage and optimize digital marketing campaigns.
Create and execute digital marketing content.
Track and analyze digital marketing results.
Manage and lead a team of digital marketing professionals.