PAUSE: BRAND MODERATION
Hloni Sibiya
We were tasked with the challenge of representing Diageo's DrinkIQ property which promotes responsible drinking across all their alcohol brands without using an actual activation space.
The ideas was to encourage a guests to pause and drink water and to completely own that moment through branding and an eye catching water product to turn drinking water into something more desirable. The first task was to design an identity for the moment and the bottle.
The identity was then rolled out into various executions
Creative Director: Ilse Steenkamp
Graphic Designer: Hloni Sibiya
Copywriter: Zama Mgaga
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Posted Oct 7, 2024
Design and art direction for Diageo's brand moderation identity, promoting responsible drinking across their portfolio of brands.
