PAUSE: BRAND MODERATION

We were tasked with the challenge of representing Diageo's DrinkIQ property which promotes responsible drinking across all their alcohol brands without using an actual activation space.

The ideas was to encourage a guests to pause and drink water and to completely own that moment through branding and an eye catching water product to turn drinking water into something more desirable. The first task was to design an identity for the moment and the bottle.

The identity was then rolled out into various executions

Creative Director: Ilse Steenkamp Graphic Designer: Hloni Sibiya Copywriter: Zama Mgaga