Data-Driven UX Optimization for eCommerce

Giancarlo Causero

Designed and implemented an accessible design system for an eCommerce platform using Figma and React. Optimized the user experience through data-driven insights, leveraging Hotjar heat maps, Google Analytics 3 for funnel analysis, and quantitative user research. This project focused on creating a seamless, user-friendly interface while ensuring the design was accessible to all users.
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Posted Aug 14, 2024

Designed an accessible eCommerce system using Figma and React, optimized UX with data-driven insights from Hotjar and GA3, enhancing user flow and engagement.

Go to Design System 2.0
Go to Design System 2.0
Empowering Collaborative and Inclusive Virtual Learning
Empowering Collaborative and Inclusive Virtual Learning