Data-Driven UX Optimization for eCommerce

Giancarlo Causero

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User Researcher

UX Designer

Figma

React

UserTesting

Designed and implemented an accessible design system for an eCommerce platform using Figma and React. Optimized the user experience through data-driven insights, leveraging Hotjar heat maps, Google Analytics 3 for funnel analysis, and quantitative user research. This project focused on creating a seamless, user-friendly interface while ensuring the design was accessible to all users.
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Designed an accessible eCommerce system using Figma and React, optimized UX with data-driven insights from Hotjar and GA3, enhancing user flow and engagement.

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User Researcher

UX Designer

Figma

React

UserTesting

Giancarlo Causero

Data-Driven UX Design & User Research

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Go to Design System 2.0
Empowering Collaborative and Inclusive Virtual Learning
Empowering Collaborative and Inclusive Virtual Learning