Data-Driven UX Optimization for eCommerce
Giancarlo Causero
Designed and implemented an accessible design system for an eCommerce platform using Figma and React. Optimized the user experience through data-driven insights, leveraging Hotjar heat maps, Google Analytics 3 for funnel analysis, and quantitative user research. This project focused on creating a seamless, user-friendly interface while ensuring the design was accessible to all users.
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Posted Aug 14, 2024
Designed an accessible eCommerce system using Figma and React, optimized UX with data-driven insights from Hotjar and GA3, enhancing user flow and engagement.
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