Project Luna

Project Luna was an ambitious digital transformation initiative led by Discovery, Inc. It aimed to create a unified global streaming platform, which ultimately became Discovery+, launched in January 2021. The project focused on centralising Discovery’s extensive library of content (including shows from channels like Discovery Channel, HGTV, Food Network, TLC, Animal Planet, and others) onto a single, cohesive platform, accessible across various devices and markets worldwide.

Project Luna involved complex technical infrastructure, including content management, subscription systems, personalisation algorithms, and a scalable, cloud-based architecture to support millions of global users. The initiative reflected Discovery's strategy to consolidate its brand offerings, leverage user data for tailored content recommendations, and increase subscription revenue through direct-to-consumer (D2C) streaming. The platform also included localised content and various language options to cater to international audiences.