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Published in

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3 min read

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Mar 13, 2025

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As a true crime storyteller- I’ve learned that the most gripping stories aren’t just about what happens, but about how it makes you feel.

Think about it: Why do we binge-watch shows, obsess over books, or hang on every word of a podcast? It’s not just the plot twists or the shocking reveals. It’s the emotional journey. The moments that make us laugh, cry, or sit on the edge of our seats.

That’s the power of the emotional arc — the invisible thread that connects your audience to your story on a deeper level. And here’s the thing: it’s not just for novelists or filmmakers. Whether you’re writing a blog, pitching an idea, or building a brand, mastering the emotional arc can transform your content from ordinary to unforgettable.

Here’s what I’ve learned about crafting one:

The most valuable lesson I’ve learned as a storyteller is this: the best stories come from the heart.

When I write about true crime, it’s not just about the facts or the twists — it’s about the emotions those stories evoke. Fear, curiosity, empathy, even anger. And the truth is, I can’t make my readers feel those things unless I feel them first.

That’s why I always start with my own emotional response. If a story makes my heart race or keeps me up at night, I know I’m onto something. And when I write from that place of genuine emotion, it resonates.

So, before you put pen to paper (or fingers to keyboard), ask yourself:

Because when you write from your heart, your audience will feel it in theirs.

Every great story begins with understanding your audience. What do they care about? What keeps them up at night? In true crime, for example, it’s not just the crime itself — it’s the why. The human motivations, the moral dilemmas, the “what would I do?” moments.

Ask yourself: What emotion do I want my audience to feel? Then build your story around that.

Emotional arcs thrive on tension. It’s the slow burn that keeps people hooked. In my writing, I love to tease out the suspense — letting the reader piece things together bit by bit.

But here’s the key: tension isn’t just about conflict. It’s about anticipation. Make your audience wonder, What happens next?

Every emotional arc has a moment where everything changes. In true crime, it’s often the revelation of the culprit or the twist no one saw coming. In business storytelling, it might be the “aha!” moment that shifts perspectives.

This is where your story hits hardest. Make it count.

The best stories don’t just end — they linger. They leave your audience thinking, feeling, or even questioning their own beliefs.

For me, this is the most rewarding part of writing. It’s not about tying everything up neatly. It’s about leaving a lasting impression.

Whether you’re telling a true crime story or pitching a product, the emotional arc is what makes your message stick. It’s what turns passive readers into engaged audiences.

So, next time you sit down to write, ask yourself: What’s the emotional journey here? Because when you get that right, everything else falls into place.