One Down is a media company based in Los Angeles, CA specializing in Filipino cultural content. They produce video content on multiple social platforms, livestreams on kumu, record podcasts, and publish editorials.

Turn onedown.media into a central access point for all social content.

Created an easy-to-maintain podcast directory, application pages with spreadsheet automation, and a filterable editorial section.

Clearly label all the brands within the company.

Lead site visitors to social media pages.

Create dynamic pages that can be easily updated by staff with limited Squarespace knowledge.

Improved interactivity between organic socials and the website. Made it easier for visitors to apply to shows or jobs.

SEO improvements

Image optimization

Alt text for images

Updated social share preview

Keyword optimized descriptions

Storage Capacity

Removed the video directory page and limited embedded videos.

Setup buttons leading to playlists on the One Down channel.

Social Media interactivity

Co-created the linking strategies that increased visibility to the business's livestreams, Youtube, and podcasts.

Understand goals & expectations

Run a site audit

Design layout options

Build website on Squarespace

Hand off website to team

Using Google Analytics and Squarespace Analytics, I examined what content interested One Down’s site viewers based on trending pages, page duration, and exit rate. Despite the continuous growth in editorials and social media platforms, web traffic would flux between 3-4K monthly viewers. In addition, I cross-referenced the session trends based on potential traffic from Facebook, TikTok, and Instagram.

In this redesign, I re-examined the user journey because the site was still disconnected from social. More than 70% of traffic was coming from people clicking on Facebook and Instagram content. Once they’ve finished reading that article or a few others, how can the site convert more subscribers to the other platforms?