The way color, typography, and illustration appeal to different cultural tastes isn’t one-size-fits-all.
I’ve had the opportunity to help bring the Netflix experience to international markets using a global-local approach to design. During my work on the account, I managed 1000+ title design localization projects for 30 global markets and collaborated with 100+ in-country designers to create localized artwork for branded and non-branded titles.
Learn more at https://madelineseitz.com/portfolio/project-netflix