Sick Sad Girlz Brand Development

Sick Sad Girlz is a community story-sharing platform that I oversee as co-founder and creative director that aims to provide a safe and supportive space for people to share their experiences with physical, mental, and spiritual health and illness. Founded in 2018, we have seen rapid and highly engaged growth through solidifying SSG's core messaging, voice, visual identity and through utilisation of creative content marketing. Sick Sad Girlz is an exciting brand attracting a strong and highly engaged community. Utilising innovative practices and the skills at our disposal, we have carved out a strong identity and clearly defined niche through brand strategy and development.