A little peak behind the curtain... Below I have listed the steps we took with Mr. Lee to get to this finished product that he says is "a clean, classy and modern piece of art that is also extremely functional." Here are the steps we followed:
Original contact with Jeff and the decision was made to move forward with creating a new look for the new tour.
Next Jeff filled out our Executive Log & Branding Client Questionnaire which asks":
Which starts with questions regarding the clients thoughts regarding art direction ideas, font preferences or style cues, colors or color palettes the client is interested in incorporating.
What deliverables does the client need or expect from us,
What is the general application (s) for the artwork?
Are there any final thoughts, directions or ideas for the artistic team.
Is there or are there any other artists, team members. or outside companies in general that we will be working with.
Jeff Lee "Frequency Tour" Letterhead
Jeff Lee "Frequency Tour" Executive Letterhead/Notepad (5" Wide by 7" Tall)
Executive Style Letterhead/Notepad (5" Wide by 7" Tall)
ShowBUSINESS Card
Standard Size Business Card
Social Media Post 1 (Facebook)
(Appearing Soon Advert.)
Social Media Post 2 (Instagram)
(Instagram Advert. Comedy & Tragedy Masks)
Social Media Post 3 (Instagram)
(Chalk Board - Coming Soon Advert.)
(Theater Curtains, "Magic & Mentalism" Show)
Voiceover 1
(Voiceover Below. Please Allow for 3 to 5 seconds of silence during the opening)
Show Introduction 1
Voiceover 2
(Voiceover Below. Please Allow for 3 to 5 seconds of silence during the opening)
Show Introduction 2
Voiceover 3
(Voiceover Below. Please Allow for 3 to 5 seconds of silence during the opening)
Longer Show Introduction
Voiceover 4
(Voiceover Below. Please Allow for 3 to 5 seconds of silence during the opening)
"We Present Jeff Lee"
Voiceover 5
(Voiceover Below. Please Allow for 3 to 5 seconds of silence during the opening)