Big Green DAO: Web Design and Development

Design and development for the Big Green DAO website, a nonprofit-led philanthropic DAO founded by Kimbal Musk, focusing on food justice and sustainable food systems. The project required both web design and Webflow development, and the client wanted a look that leaned into a web3-inspired aesthetic.

Despite a tight timeline of just a few weeks, I delivered a responsive, engaging, and visually cohesive website that effectively communicates the DAO’s mission, governance model, and grantmaking process. The design balances accessibility and innovation, ensuring clarity for both community members and donors while embracing the cutting-edge Web3 identity of the organisation.

In 2025, Big Green DAO has made significant strides, including a $20 Million Donation rom RACA DAO, a decentralised blockchain community led by influencer Jeffrey Huang, to further its mission of supporting sustainable food initiatives. In addition they have launched four new rounds of unrestricted funding through its community-led grantmaking process. These rounds empower the DAO community to shape how funds are distributed, from deciding the grant size to determining eligibility criteria.