Meta Ads - Facebook Ads Manager Case Studies
Prabhjeet Markanda
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Posted Sep 22, 2022
Created Meta Ads for Brand Awareness, Engagement & Lead Generation.
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I provide Meta Ads as a service, which includes significant platforms like Facebook & Instagram. I'm sharing with you my experience working through Facebook Ads Manager and the results my previous clients achieved.
Intro About Facebook Ads
Facebook ads are used by brands for various reasons like
Brand Awareness (To increase reach, video views or store location awareness)
Traffic (For link clicks, landing page views, messenger and WhatsApp or calls)
Engagement (Messages, post engagement, video views or conversion)
Lead Generation (For generating leads through instant forms, messenger or calls)
App Promotion (To increase app installs or for app events)
Sales & Conversion (For conversion, catalogue sales, or conversion through Facebook, messenger or calls)
Brand Awareness Campaigns Result
Explain how this project came to fruition, and why the client selected the independent. What were some of the client’s goals and needs?
Client Requirement - Maximum Brand Awareness (reach) within the 30 km radius of their office location.
Results Achieved
We were able to reach 4.6 lakh people, in just INR 843 ($ 10.41) while the CPM was INR 1.81 ($0.02).10.41
Traffic Campaign Result
Client Requirements - To direct people to their landing page for further registration or purchase. The location included a few states of India.
Results Achieved
We were able to get 871 landing page views while spending INR 3,377 ($ 41.70) while a single landing page view did cost us INR 3.88 ($ 0.048).
Lead Generation Campaign Result
Client Requirements - The client has an immigration agency and wanted to target people who were interested in working in Dubai. The target area was approx 40 km of radius around their office.
Results Achieved
We generated 133 leads costing us INR 9.47 ($ 0.12) per lead. The whole campaign cost us INR 1259.19 ($ 15.54).
Conversion Campaign Result (Event - Complete Registrations)
Client Requirements - To get people registered for a free webinar in the technology niche.
Results Achieved
The client got 213 registrations on their website (while 18 were not tracked due to IOS privacy. Each website registration cost INR 10.77 ($ 0.13) while the total amount used was INR 2,294.40 ($ 28.32). Also, the product to be sold after the webinar was $499. The webinar was a step in the sales funnel.
We are a school opened recently. Facebook ads has helped us to target our audience online to create our brand awareness. Not just that, it has helped us in admissions via lead generation through Facebook. 🚀
A Happy Client