EAST ON WEST

Nestled in the heart of St. Kilda East on Westbury St, "East on West" is an apartment development that embodies the dynamic spirit of its locale. Drawing inspiration from the area's vibrant hipster café scene, the branding pays homage to the nostalgic letterboards with movable letters, reminiscent of the menus flaunted by local establishments. The result is a brand that encapsulates urban chic while resonating with the authentic, gritty soul of its surroundings.