Rebranding Padakhep, A Multi Million Dollar Non-Profit Org.
Md Ashraful Islam
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Posted Dec 31, 2023
Developed Strategy Components including Vision, Mission, Objectives, and Brand Guidelines. Complete Rebranding including Logo, Communication material, and bran
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Padakhep is a Non-profit Organisation in Bangladesh, established in 1986. It's a nationwide NGO with 400+ Offices, and 3500+ employees and it has served over 50 million people over the last 37 years. Its a multi-million dollar institute and among the top 50 in the world. Our goal was to reevaluate the strategies and branding and make changes where it was needed. As part of this assignment we: Developed Strategy Components including Vision, Mission, Objectives, and Brand Guidelines.Complete Rebranding including Logo, Communication material, and brand guidelines.Executing 10+ Social media Campaigns, Nationwide and local press Campaigns and on-ground communication Like 300+ Branch Branding, 1 Million Customer engagement, and 10+ development program branding.