Launching a versatile running shoe for the world’s top athletes
Steven Miller
Project Details
The Alphabounce Beyond were designed for the athlete who runs to be the best at their sport. We designed and built a campaign landing page on Adidas.com to showcase the versatility and enhanced features, leveraging assets of leading athletes cross training in the Alphabounce Beyond.
The results
In the first two weeks of launching the campaign the landing page had over 1.1 million visits with an increase of 1.2 million in the following two weeks.
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Posted Nov 15, 2024
Visual design, interaction and motion graphics for adidas's launch of the Alphabounce Beyond.
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