Kidzaza — E-commerce · children’s clothing, footwear and toys

Multi-category store for children’s clothing, footwear and toys, synced with the retailer’s CRM, with faceted filters and bonus checkout.

Role: Team lead & architect; backend developer

Client: Ukrainian children’s goods retailer

Team: 4 developers

Period: 2020–2023

A Ukrainian retailer of children’s clothing, footwear, toys and nursery goods keeps its catalogue, stock, orders and client bonuses in its own CRM. Its range spans tens of thousands of size-level SKUs from brands such as Reima, Huppa and Lassie. It needed a storefront that syncs with the CRM automatically, works well on phones, handles sizes, ages and seasons, and lets the content team run campaigns, brand and SEO pages without developers.

The store runs on Laravel with a multi-level catalogue, size models and faceted filters by gender, brand, size, price and discount, plus a mega menu with category icons. Scheduled importers pull products, photos, brands, availability, order statuses and bonuses from the CRM; product images are resized on the fly by an image service. Checkout supports guests and accounts, pickup or Nova Poshta, LiqPay and the state Baby Package card. I designed the architecture and integrations and led the team of four.

Multi-level catalogue with sizes, age groups, seasons and faceted filters

Mega menu, brand pages, campaign banners and curated selections

Scheduled CRM sync: products, photos, stock, order statuses, bonuses

Checkout: guest or account, Nova Poshta, LiqPay, Baby Package card

Bonus programme, wishlist, one-click order; GitLab CI + Deployer

About 1,100 commits over 2.5 years by a team of four; in production until at least 2024

Laravel, MySQL, Redis, Laravel Scout, jQuery / Bootstrap, Docker, GitLab CI, Deployer