Kylie Cosmetics, a beauty industry icon, sought to amplify its trendsetting brand essence online. More than just a store, they envisioned a captivating digital flagship that offered an intuitive and glamorous user journey.

Aethrdesign was chosen to transform their e-commerce platform into a powerful sales engine.

We partnered with Kylie Cosmetics to transform their e-commerce presence into a high-performing sales channel that embodies the brand's signature glamour. We focused on:

Visual storytelling and brand immersion: Redesigned the website with a focus on high-impact visuals, incorporating dynamic product galleries, fluid transitions, and a layout that showcases the Kylie Cosmetics aesthetic.

User-Centric Design: Developed a streamlined, intuitive product catalog and a mobile-first design approach to ensure a flawless user experience across all devices. This prioritizes ease of navigation and purchase.

Shopify implementation and custom CMS development: Implemented Shopify as the robust e-commerce backend, providing a powerful platform for order management, inventory control, and payment processing. We also custom-developed a powerful CMS system to manage all website content, going beyond standard product listings to include blog posts, lookbooks, and other engaging content. This streamlined content creation and management, resulting in a remarkable 47% decrease in overhead costs.

Other services include:

E-Commerce Strategy

Web Development & Support

QA & Implementation

Subscriptions Functionality

Editorial Content Production

E-Commerce Content

Paid Social

Email & SMS Programs

The redesigned website delivered significant results, proving its effectiveness as a sales driver. It results in a 130% increase in overall store revenue within three months.

— Marketing Manager, Kylie Cosmetics

Supported by Shopify (e-commerce backend) and Framer CMS (website content beyond products)