I redesigned the landing page for Amber Fields’ Design for Impact program

Design for Impact helps UX professionals from underrepresented groups drive workplace change. The original site lacked the depth needed to justify Amber’s decision to raise the program's price by 5x. My redesign focused on storytelling and user experience, aligning with her brand’s values of diversity and empowerment. The updated landing page improved conversions and set the stage for future cohort sign-ups, successfully communicating the program's premium value.

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