A selection of animated logo idents

This compilation brings together a series of animated logo studies exploring timing, rhythm, and transformation as tools for brand storytelling. Each ident reimagines a static mark as a living asset, using motion to reveal structure, emphasise meaning, and create a distinctive visual signature.

Crafted in After Effects and, in select cases, deployed to the web via Bodymovin / Lottie, the animations balance expressive design with technical optimisation, ensuring smooth playback across digital environments. The collection reflects an ongoing exploration of motion as a core component of identity design rather than a decorative add-on.