ZICO: Ad campaign

Zico : 100% pure coconut water with natural flavor essences. The staregy was to prromote it as a perfect cure for hangover. Turning Zico into a morning after remedy. 

 

Packed with potassium (670 mg): Zico has more potassium than a banana and15 times more than sports drinks. Low acidity (4.8 ph): Lower acidity than sports drinks and juices means Zico is easy on your stomach. Zero fat, no added sugar: Zico has no fat,no sugar added, only 60 calories, 15 carbs, and no cholesterol. 

 

by lubricating the joints and eyes, aids digestion, flushing out waste and toxins and keeping the skin healthy. Remedy for the morning after.

Idea: How to get into peoples mind that ZICO is the cure for hangover?

Idea was to reach out to people and make it interactive, the idea was to post pictures of there crazy night pictures with there fresh mornings, after having Zico, through social media channels.