Expediter Services | Mobile and Web UX

Expediter Services, offers the ES Advantage Program, a nationwide discount program designed to reduce costs and drive profits for its partners. Users would be on the road, so a mobile application was critical to the adoption of the program. The team had previously hired a developer to help them develop the app, but the results were unsatisfactory and expectations were not met. They were being charged top dollar and couldn’t validate the work being done. When they saw the unfriendly and unattractive user interface that was developed, they knew they needed another solution Expediter Services, prides itself in never having to lay off anyone, so they didn’t want to hire internally for a limited duration project. Outsourcing was an excellent option for their needs.

Andrew Short, the CIO of Expediter Services, first heard about Acklen Avenue through word of mouth. After an initial conversation, he quickly saw the value in working with developers who not only contributed to the project but also engaged in critical thinking to enhance the overall vision, ultimately creating a better experience for his users. Acklen Avenue’s commitment to professionalism, security, and a collaborative environment where developers have access to a network of expertise appealed strongly to him.

Instead of needing a full team, Andrew opted for a staff augmentation solution. We crafted a tailored team comprising a Senior React Developer, a project manager, and myself as the UX/UI Designer. This lean team quickly got to work on developing key features for both the web and mobile application, focusing on user-centered improvements that would bring his vision to life.

For the Expediter Services mobile app, the UX approach centered on creating a user-friendly, visually appealing experience tailored to owner-operators and fleet owners. Key features were designed with usability in mind, including a streamlined dashboard that provides easy access to essential information such as the user’s current balance, last 30-day savings, lifetime savings, and recent transactions. The app also offers a simple, intuitive way for users to choose their preferred payment method, top up their fuel card, and make payments at gas stations with discounted rates.

The success of the mobile app led Expediter Services to return with a new vision for an interconnected platform—a web application for their sales team that would eventually integrate with the ES Advantage mobile app. This new project emphasized a seamless user experience, so we assembled a specialized team, including UX design, to ensure that each feature remained intuitive, visually consistent, and aligned with the evolving needs of Expediter Services users.

We built a mobile application where end users have complete visibility into the ES Advantage Program. Expediter Services, expects 90% adoption among its users. The app is so successful thus far that the development team is translating the app into other languages.