Developed an ad server, Data Management Platform (DMP) and integration with the Demand-Side Platform (DSP).

The Ad Server is unique in a way that it is using device MAC address instead of IP to track user activity. It is a backend solution with integrated analytics and ad targeting by device type. The primary objective was to build an ad platform that could function behind a Wi-Fi walled garden. Peripheral duties included developing creative strategy for advertisement – location, weather and temperature or time based targeting and adCAPTCHA to name a few.