Immersive Framer Experience for AI Sales Platform

For a fast-growing tech company that uses AI to boost conversations and sales, GG Studio designed and developed a fully custom website in Framer — with a hero experience built around interactive components and real-time storytelling. By combining motion, UX excellence and a product-first narrative, we positioned the brand as a category reference and created an experience that feels as intelligent as the AI behind it.

Within the first weeks after launch, the new website helped drive a +29% increase in conversion rate on key CTAs and a +35% boost in click-throughs from the hero section, while client satisfaction reached 9.6/10 across stakeholders.

AI-first companies can’t afford generic websites.

Our client’s product was powerful, but their previous website wasn’t telling that story. Static content, low interactivity and a “template” look and feel were holding back both trust and conversions — especially for a solution that lives at the frontier of conversational AI and sales performance.

The mission for GG Studio was clear: build a Framer experience that shows the product working, not just talks about it — with a fully immersive hero section, interactive components and a UX that feels premium, intuitive and alive.

All of that, in less than 7 days.

Together with the client, we aligned on a set of concrete goals:

Turn the hero into a live demo The first fold needed to instantly communicate “AI that sells for you” through motion, interactivity and clear messaging.

Increase conversion rate on primary CTAs We targeted a measurable uplift on demo requests and trial signups versus the previous website.

Make the experience immersive, not overwhelming Interactions had to be elegant and purposeful — supporting the story instead of distracting from it.

Respect the brand’s UX/UI identity The new interface needed to feel like a natural evolution of the brand, reinforcing trust and consistency.

Deliver fast, with room for refinement Launch a production-ready website in under 7 days, with one complimentary round of post-launch adjustments.

To hit a high bar of quality in a short time frame, we followed our high-speed Framer workflow:

Day 1–2 — Strategy & UX outline Alignment with the client’s team on value proposition, product narratives and key conversion paths. We mapped the core user journey and defined exactly what needed to happen at each scroll.

Day 2–3 — UI & interaction concepts Creation of a unique visual direction for the hero and key sections: interactive components, motion ideas and microinteractions that could be implemented efficiently in Framer.

Day 3–6 — Framer build & QA Full implementation directly in Framer, with careful attention to performance, responsiveness and UX details. We iterated daily with quick feedback loops, reducing friction and surprises.

Day 7 — Polish & handoff Final refinements, QA across devices, and delivery — plus one complimentary round of adjustments as part of our partnership.

The new website combines storytelling, product education and subtle motion in a single, cohesive experience:

Interactive hero section with custom components We designed a one-of-a-kind hero that uses motion and interaction to simulate the product value in real time. Instead of static text, visitors see interactive components that respond to user input and guide them to the main CTA.

Animated phone simulating live conversations A custom mobile component shows an AI-driven chat on a phone mockup, simulating how the platform handles real conversations. This visual makes the product instantly understandable — no technical explanation needed.

Smart switcher for different use cases A switcher component lets visitors toggle between use cases or personas (e.g., sales teams, support teams, marketing), updating content on the fly and making the experience feel tailored and dynamic.

Microinteractions that feel premium, not noisy Hover states, transitions and scroll-based reveals were designed to be subtle and elegant, reinforcing the brand’s UX/UI quality without slowing down performance.

Performance-focused Framer implementation Even with complex components and animations, the site was engineered to stay fast and responsive, keeping both users and search engines happy.

Within weeks of launching the new Framer website, the client started seeing clear, measurable improvements:

+29% increase in conversion rate The main conversion action (demo requests / trial signups) saw a +29% uplift compared to the previous website.

+35% increase in hero CTA engagement The interactive hero structure and clearer messaging helped boost click-throughs on primary CTAs by +35%.

Higher engagement and scroll depth The combination of immersive hero, mobile simulation and microinteractions encouraged users to explore more sections, increasing scroll depth and time on page.

Client satisfaction at 10/10 Internal feedback from stakeholders rated the new website 10/10 on design, UX and alignment with the brand’s positioning.

Delivered in under 7 days Despite the complexity of the interactions, the entire website was designed, developed and launched in less than a week — including QA and polish — with one extra round of adjustments offered as a courtesy.

This type of Framer build is perfect for:

AI and SaaS products that need to show value instantly through interactive storytelling.

Sales and revenue platforms that want to turn their hero section into a live, product-like experience.

Fast-moving teams that need premium UX, motion and performance — without waiting months for a redesign.

If your product is innovative but your website still feels generic, you’re leaving trust and revenue on the table.

If you’re ready to transform your website into a high-converting, interactive showcase for your AI or SaaS product, I can help you!

👉 Reach out to GG Studio at hello@ggstudio.com.br or visit https://ggstudio.com.br/en to start your next project.