Podcast Marketing Strategy (Case Study)
Mike Azuara
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Posted Feb 3, 2023
I had the privilege to work in executing and growing this podcast. From creating the whole strategy to editing the content. See how
How I helped to grow a podcast from scratch to over +50,000 followers across social media.
Summary & Goals
Hector Escajadillo wanted to create a podcast but didn't know which direction to take, he had experience as a life coach and wanted to translate that into the content.
As his go-to digital marketer I :
Performed market research to discover what his competitors were doing.
Develop a high-level content strategy to start getting traffic to his socials.
Crafted his ideal target audience
Designed and edited all his content according to his needs.
Process:
Based on my research I developed a full-funnel model to distribute his content across channels that we're appropriate:
The funnel was simple: document large pieces of content and then distribute them across channels.
The first step was creating our Youtube channel which hosted the main content of the podcast.
Since short-form video content was emerging, I decided we should bring all our efforts into Instagram and TikTok. That way we'll be able to scale his socials quickly.
The Challenge:
Since this was a brand-new podcast with no audience and previous feedback. There was no guideline for creating a successful podcast. Plus we did not know who to invite.
Sneak peek of the work I did:
FB Ads:
Instagram Posts
I started cutting content into segments that the audience would find interesting for the socials.
Results
Example of how crafting viral content helped us go from 1K to 11K overnight
Social Snapshot
Results for Youtube, Instagram and TikTok