Art Thereby Center Brand Identity

Reem Ahmed

Graphic Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Where Arts Meet Mental Wellness

In a world where mental health often takes a backseat, Art Thereby Center emerges as a beacon of hope, combining the transformative power of the arts with a commitment to mental well-being.
Our journey began with a vision: to create a space where young people could explore their emotions, find clarity, and embrace change. Many face barriers to seeking help for mental health challenges, whether due to stigma or lack of accessible options. The center bridges this gap by offering a safe, creative outlet through:

Visual Arts, Music, Drama, Dance, and Expressive Writing

These forms of expression resonate deeply with the human spirit, making healing and growth accessible and inspiring. Each form plays a unique role in the therapeutic process, helping individuals process emotions, gain clarity, and find joy through self-expression.
The name Kefi was chosen for its profound meaning: it stands for deep emotion and joy—a symbol of the inner harmony we aim to inspire in every individual we touch.

Our Mission and Vision

At Kefi, we aim to create a social and recreational environment where individuals can develop self-awareness in an enjoyable, accessible way.
Mission: To nurture mental well-being through creative outlets, fostering a community that thrives on growth and joy.
Vision: To empower individuals to achieve balance in their lives, embracing both responsibility and joy while connecting deeply with themselves.

A Vibrant Identity

Kefi’s visual identity mirrors its mission: to guide individuals through therapeutic phases and inspire growth. The design integrates:
Vibrant Colors: Representing the richness of emotions and life’s dynamic journey.
Simplified Lines: Highlighting clarity, focus, and the beauty in simplicity.
Asymmetric Balance: Depicting harmony within life’s imperfections.
Centralization: Focusing on the individual’s role in their own healing journey.
This identity reflects movement and transformation, emphasizing self-awareness and personal growth as key pillars of mental health.

Embracing Change Through the Arts

The arts are a bridge to healing, breaking down barriers and creating avenues for self-expression. Through movement, creativity, and connection, we enable individuals to discover their potential, overcome challenges, and find joy in their journey.
At Kefi, mental health is more than just overcoming difficulties—it’s about celebrating life, finding balance, and embracing the beauty of transformation. Together, we create a space where healing is not only possible but also deeply fulfilling and enjoyable.

Mockup image

representing the visual identity of a mental wellness center.
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