Zejtaria Brand identity for the Albanian

Zejtaria Brand identity for the Albanian National Chamber of Crafts

Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path — for a generation more inclined to doubt them than choose them.

The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.

Across posters, stationery, packaging, and outdoor applications, the identity holds a deep burgundy as its anchor, extending into terracotta, mustard, powder blue, and blush — with the same restraint carried through every touchpoint: no ornament standing in for meaning.