Visual Merchandising Design for Trade-Show Booths

DMR is a company that imports and commercializes industrial packaging solutions and supplies for it’s client’s logistical operations. The booth was located in a corner, so I used the larger wall to vertically lay out in order of priority the three main categories of products and brands that the company wanted to promote in the event. The side wall portrayed a collage of products belonging to the brands. The booth also had on display sample material of the promoted products. I also cut and edited together the video for the display used in the booth. The video showed the use cases for each product and translated their main selling points. As about the structure and Sketch-Up concept of the booth, it was designed by Gama Projects and the final graphics and Blender renders were made by me.

The brochure, roll-up banner, and wall graphics were made with Photoshop and Illustrator, the video was composed with Premiere, and the preview renderings were done with Blender.

Among it’s varied lines of business, DMR imports industrial and mining supplies and equipment for clients of different productive sectors. The company wanted to show almost everything it had to offer and the booth panels had to be segmented, so I assigned each panel of the booth to a brand the company worked with. The priority was to promote their predictive maintenance line of products, so I set up the middle panels with the three main brands of that line, while the side panels were customized with brands of other types of products and services. The booth also required a display counter to show different samples of products offered by the company.

The brochure and panel decorations were made with Photoshop and Illustrator, and the preview renderings were done with Blender.