UA x RaKai Arc 96 FW26 | AI Art Direction Case Study

Head of Design, Age 17 is a spec AI campaign for the UA x RaKai Arc 96 “25XX.” I led the concept, art direction and full AI production, from references to final frames to case study layout. Image: Slide 01, Cover

The brief The Arc 96 “25XX” was designed live on stream with more than 15,000 fans watching, by a 17-year-old creator whose football number was 25. The challenge was to make a campaign about a loud internet-born shoe feel considered, editorial and intentional. Image: Slide 03, The product

Full case study on Behance: https://www.behance.net/gallery/257610757/UA-x-RaKai-Arc-96-FW26-AI-Art-Direction-Case-Study