Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub. The Cultural Narrative We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.