-YEAR @2026 // ZAPATERO.TV ˙˙˙

My role. Web Designer/Developer

Project description. Zapatero is Latin America’s leading production company, responsible for the most iconic music videos from global superstars like Bad Bunny and Juanes.

Role: Art Director & Lead Web Designer  Client: Zapatero (The creative production house behind Bad Bunny) Global Collaboration: I am executing this vision alongside some of Latin America’s top branding agencies and collaborating with Standford University writters to conduct deep-dive audience research on the impact of Latin culture, ensuring our design decisions are data-backed. Branding: Agua Viva & Savoir Faire Content (copy): Bad Bunny Syllabus / Vanessa Diaz Associate professor of Chicana/o and Latina/o Studies, Loyola Marymount University (LMU) & Petra Rivera-Rideau Associate Professor of American Studies, Wellesley College

Working directly with the visionaries behind global icons like Bad Bunny and Calle 13, I am currently leading the digital transformation of Zapatero. This project goes beyond traditional web design; it is the construction of a Cultural Hub. The Cultural Narrative We are shifting the paradigm of Latin identity. Historically, the narrative for Latin immigrants in the US was assimilation—dressing, listening, and acting "American" to fit in. Today, we are documenting a cultural revolution where Latin identity is a badge of honor. The "Zapatero" brand represents this shift: pride in roots, influence in fashion, and dominance in global music.

The Digital Ecosystem (The Wiki): We are building a "Wikipedia of Latin Culture." This platform is designed to highlight social issues in Latin America—such as the structural failures in Puerto Rico addressed in Bad Bunny’s "El Apagón" video—and demonstrate how cultural movements are used to solve these problems and give a voice to the community. Strategic Rebranding: I helped steer Zapatero from a traditional high-end production house ("Zapatero Films") to a holistic lifestyle and events brand ("Zapatero"). This shift in business model has opened new revenue streams through event production and cultural partnerships.

Impact: Creating a brand that doesn't just acquire customers, but generates fans who venerate the brand's personality, resulting in higher conversion and long-term loyalty.

Brand Desing : SAVOIR FAIRE Culture and Growth : AGUAVIVA.ai WEBSITE: me :(WWW.ARAGOZA.STUDIO)