Email Marketing Management - Lighthouse

Analyzed customer journeys and conducted consumer insight surveys to improve product and lead nurturing tactics.

Aligned customer journey funnels to help improve site conversion from 1.2- 3.4%.

Built, implemented, and optimized an automated marketing email base of over 80 automations on Hubspot.

Maintained high engagement with average click-to-open rates of 20%+.

Utilized Amplitude, June & Segment to continuously build events to retarget leads based on online behavior.

Email became attributable to 32% of all website conversions.

Headed a go-to-market product launch for the Lighthouse app.

Achieved 3400 downloads over 3 days.