Email Marketing Management - Lighthouse
Thom Choice
Analyzed customer journeys and conducted consumer insight surveys to improve product and lead nurturing tactics.
Aligned customer journey funnels to help improve site conversion from 1.2- 3.4%.
Built, implemented, and optimized an automated marketing email base of over 80 automations on Hubspot.
Maintained high engagement with average click-to-open rates of 20%+.
Utilized Amplitude, June & Segment to continuously build events to retarget leads based on online behavior.
Email became attributable to 32% of all website conversions.
Headed a go-to-market product launch for the Lighthouse app.
Achieved 3400 downloads over 3 days.
Like this project
Posted May 25, 2024
Spearheaded building out the base marketing foundation (Brand, email, socials, blog) to drive lead-gen and internal conversion.
