Kantara: A Legend – Chapter 1 : Official GIF Launch & Discoverability Campaign
This project came to me as a simple ask: "Can you help us get some GIFs live on meta platforms?" Kantara is a culturally rooted, high-impact film where emotion, intensity and silence speak louder than words.
This wasn’t just about “making GIFs.” It was about building the right ecosystem for them to perform.
What I handled :
Set up & verified the official GIPHY page.
Planned search + keyword strategy so the GIFs are easy to find.
Created 100+ reaction-based GIFs from film assets.
Uploaded & optimized everything on GIPHY and Tenor.
Made sure the GIFs work smoothly across Instagram, Facebook & WhatsApp.
Kept things clean, intentional and simple.
The Approach :
Instead of uploading under a personal creator profile, I set up a dedicated official GIPHY presence, giving the production full control over branding and longevity. The vibe I went for with Kantara, the emotion was already strong- my job was to not mess with it.
Each GIF was created with:
Emotion-first framing.
Loop clarity (clean start & end points).
Culural sensitivity to the film’s tone.
Search intent in mind (what people actually type while reacting).
The focus was on reaction value, not just visuals.
Results :
10+ million views within the first day.
125+ million views in 45 days.
Trending under the Kantara search category.
Strong organic usage across Instagram stories, comments & WhatsApp.
Most importantly, the GIFs became part of conversations, not just campaign assets.
The takeaway :
This project reminded me why I like doing this-taking something cinematic and letting it live inside everyday internet conversations. This wasn’t just about numbers. It was about proving that GIFs, when done right, can carry the soul of a film into everyday digital life.
I love working on projects where culture, emotion and the internet meet and Kantara was exactly that.
Official GIF campaign for Kantara: A Legend - Chapter 1 by Jagyasini Singh. Created and optimized 100+ GIFs on GIPHY & Tenor for Meta platform discoverability.