Kantara: A Legend – Chapter 1 | Official GIF Campaign

Kantara: A Legend – Chapter 1 : Official GIF Launch & Discoverability Campaign

This project came to me as a simple ask: "Can you help us get some GIFs live on meta platforms?" Kantara is a culturally rooted, high-impact film where emotion, intensity and silence speak louder than words.

This wasn’t just about “making GIFs.” It was about building the right ecosystem for them to perform.

Set up & verified the official GIPHY page.

Planned search + keyword strategy so the GIFs are easy to find.

Created 100+ reaction-based GIFs from film assets.

Uploaded & optimized everything on GIPHY and Tenor.

Made sure the GIFs work smoothly across Instagram, Facebook & WhatsApp.

Kept things clean, intentional and simple.

Instead of uploading under a personal creator profile, I set up a dedicated official GIPHY presence, giving the production full control over branding and longevity. The vibe I went for with Kantara, the emotion was already strong- my job was to not mess with it.

Each GIF was created with:

Emotion-first framing.

Loop clarity (clean start & end points).

Culural sensitivity to the film’s tone.

Search intent in mind (what people actually type while reacting).

The focus was on reaction value, not just visuals.

10+ million views within the first day.

125+ million views in 45 days.

Trending under the Kantara search category.

Strong organic usage across Instagram stories, comments & WhatsApp.

Most importantly, the GIFs became part of conversations, not just campaign assets.

This project reminded me why I like doing this-taking something cinematic and letting it live inside everyday internet conversations. This wasn’t just about numbers. It was about proving that GIFs, when done right, can carry the soul of a film into everyday digital life.