Program Script Writing for GoTyme Bank and the PFF

Michelle Manese

Program Script Writing for Press Media Launch

The Who: Yellow Brick Media for GoTyme Bank x Philippine Football Federation The What: Program Script Writing for a Press Media Launch event.

The Asks:

✨ Write a program script for the kick-off of the collaboration between GoTyme Bank and the Philippine Football Federation (PFF).
✨Write host spiels as well as event VO scripts.
✨Follow the event flow provided by the event organizers.
✨ Incorporate "Kick-off" imagery in the script.
✨Include visual markers.

The Challenges:

✨ Accounting for the client's approval and the date of the event, the deadline to finish the script was tight.
✨ Constant changes to the event itself required constant changes to the script.

The Solution:

✨I used an existing program script template that made it easier to move chunks of script around when necessary (and it did become necessary).
✨For VO scripts, I made at least two (2) versions to fill dead air, pre- and post-event. It included event registration reminders, social media reminders, as well as event-specific reminders provided by the client.
✨As a non-sporty person, I looked up football terminology and coach pep talks so I can incorporate some of the language. I focused on the concept of "having the right teammates" as the main focus of the spiels, as this is a collaboration of two powerhouses.
✨ I was on standby during the event in case there were still revisions to be made on the day of (spoiler alert: there were).

The Conclusion:

✨ The event concluded successfully.
✨Being on standby during the event proved useful as it allowed me to amend the script as it happened.
✨Client satisfaction.
(Copy of the script available upon request! Thank you. 💛)
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Posted Apr 17, 2025

Wrote the program script for the media launch of the collaboration between GoTyme Bank and the Philippine Football Federation

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