Symbolon — Website rebuild for an enterprise AI firm

I almost said no to this one.

Symbolon is an Australian AI consulting firm. Partnerships with Google, Microsoft, NVIDIA, AWS, OpenAI — the kind of logos most companies put on a slide and pray no one looks too closely. Symbolon actually works with them.

And then I opened their website.

It looked like 2018. Hierarchy off, typography with no personality, spacing that felt like nobody made a decision about it. A company closing enterprise deals was showing up online like a side project. That gap — between what they were and how they looked — is the thing that bothered me enough to take the job.

Here's how we rebuilt it.

I opened the live site in Figma and started marking it up. Not to redesign yet. To understand what was actually broken. Where did my eye get lost? Which sections fought each other? Where was the type doing too much, or not enough?

By the end I had a map of every problem. Every redesign I've seen go sideways skipped this step.

New typography. New spacing rules. New components. Every choice pointed at one word: trust. Not flashy, not trendy — the kind of design that makes an enterprise buyer slow down instead of bounce.

We iterated until it felt inevitable. That's the bar I hold myself to. If you can imagine a different version that's also fine, you're not done.

This is where most "premium" websites die. Static mockups look great in a portfolio and feel dead in a browser. Framer is where I close that gap.

Smooth scroll. Subtle scroll-triggered reveals. Hover states that respond like the site is paying attention. Nothing screams. Everything moves with intent. The goal: a visitor should feel the company is serious before they've read a word.

The client's exact words after launch: "It finally looks like the company we actually are."

The numbers backed it up — within 60 days of launch:

That sentence, and those numbers, are why I do this work.