The Life Paradigm — Kajabi Preview & Enrollment Funnel

I designed and built a dedicated preview funnel for The Life Paradigm so visitors can experience Mike Atkins’s teaching before continuing into the complete course. The journey combines a focused signup page, an immediate watch page, and a clear next step into enrollment.

The entry page explains what visitors will receive: the first two complete teaching sessions. It pairs that introduction with a short Kajabi form that asks for a name and email address. Supporting sections explain the sessions and repeat the invitation to begin without adding a competing call to action.

After signup, the form is configured to send visitors directly to the watch page. Both sessions are presented on that page, each with its own video player and brief supporting context. The layout gives the teaching room to stand on its own while keeping the order of the sessions clear.

The watch page then introduces the full course and provides a direct enrollment link. It also explains that companion books and study guides are available separately. The same colors, typography, spacing, and visual language connect the funnel to the main site.

My role covered the page design, responsive layouts, Kajabi form placement, destination-page setup, and the connection from preview content to the course checkout. This case study focuses specifically on that visitor journey. The broader website and the signed-in learning experience are separate parts of the same project.

Explore the project: https://www.thelifeparadigm.com/the-life-paradigm-free-teachings