Conceptual Development

Artist ‘Febuary’, birthed ‘Febuarys Room’ as a platform and voice for the underground - What's hot and bubbling, on the come up, and to speak on the real industry issues that others may steer away. As a cornerstone of the concept is to let the listener know they are not alone, that there is a creative community that cares about the indiviual and that; to be yourself is the best thing you can do.

Before the launch, we worked on; how to position the idea, what the long-term strategy would be, as well as executive production needed to finalise the concept. By working on duration and structure, how to do the interviews, transitions between audio segment and overall feel, we started bringing the concept to life. We kept the sound under produced, and preserved the grit and rawness of the mood and its intimacy, to complete the a distinct experience. As the concept continues to grow and new episodes are produced and rolled out, we continue to adapt and mould the idea to desires of the listeners whilst not neglecting the initial blue-print and purpose behind 'Febuary's Room'.