Niyo Dapp aims to bridge the gap between creators, users, and brands through Fractional NFTs, empowering all parties economically. I was tasked to redesign the existing website to improve clarity, appeal, and communication.

After a quick UX audit and user testing, I found I discovered that 2 out of 5 participants thought the site was a hair salon, while 3 out of 5 recalled the word “NFT.” This revealed that although users recognized the NFT aspect, they couldn’t clearly understand what Niyo Dapp was about or how it worked.

I also created three sketch iterations to explore clearer layouts that highlight its value to creators and users. Drawing from the logo’s geometric and vibrant style, I refined the design into a clean, futuristic Web3 experience.

Replaced static hero image with dynamic visuals showcasing creators, brands, and users.

Added a “How It Works” section for better context.

Introduced a younger, modern visual style to attract creators.

Included social proof and trust logos for credibility.

Designed a Thank You page after joining the waitlist for better engagement.

The redesign made Niyo Dapp’s mission instantly clear, transforming the landing page into an experience that’s informative, youthful, and visually memorable. The improved storytelling and modernized interface now appeal to creators, brands, and users, reflecting the true value of Niyo Dapp’s ecosystem.

This project deepened my skills in UX auditing, visual storytelling, and Web3 brand identity design. It also reinforced the importance of connecting design direction to brand emotion using logo inspiration and audience insight to create experiences that both educate and excite.

Contact me at toyindaniel93@gmail.com where we discuss if our offer would work for your case