E-commerce Website Redesign for Car Parts

Serhii Kolesnyk

Obb Starters & Alternators | Auto Parts eCommerce Platform

The Challenge Obb is a USA-based eCommerce store specializing in car starters, alternators, and motor auto parts. The client requested a full website redesign, a product configurator, and a spare parts search function based on specific criteria.
Our Mission Redesign the website and customize the theme for the auto parts niche. Integrate a search form for auto parts on the main page and product pages. Add a warehouse selection form. Optimize site speed to handle a large catalog of 700,000+ products. Implement automatic shipping price calculation with UPS and USPS at checkout. Integrate payment gateways: PayPal, Visa, MasterCard.
How We Did It Developed a custom auto parts search and warehouse selection form. Customized the theme specifically for the car parts market. Optimized site performance to support an extensive inventory. Implemented automatic shipping price calculations at checkout. Integrated major US payment options for a smooth checkout experience.
Results Improved search and ordering convenience for customers. Enhanced site speed even with a massive product database. Prepared the platform for high-volume transactions and complex user requests.
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Posted May 5, 2025

Redesigned e-commerce site for car parts with enhanced search and payment features.

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Timeline

Jul 17, 2023 - Nov 5, 2023

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