UX Writing: UserStudy.co

When Anshul, CEO and co-founder of UserStudy, approached me to revamp their web copy I was thrilled at the prospect of contributing to a product that is a first of its kind in India. Without a style guide in place, I was given the liberty to develop a voice for UserStudy that represented the youth, innovation, and value of the product.

What is UserStudy? It is a SaaS product that makes moderated and unmoderated user research simple, easy, and affordable for UX researchers, design teams, product managers, and more. It also offers a space for research participants to earn an extra buck.

Background Research: I started with some competitive analysis to understand how UserStudy USP differentiates them in the market. And considering there aren't similar companies offering to connect researchers with participants in India this task was both simple and difficult. I turned to userinterviews.com, Survey Monkey, and others to gain a deeper understanding of how they presented their products and features. It also gave me a better understanding of the mechanics of user research.

Drafting the Content: I started from scratch working with Anshul to identify the brand voice and build from there. The goal was to highlight the features as clearly and simply as possible without diluting the context and technology that drives UserStudy.

I was also working on a tight deadline of a week to deliver the copy for design and then a quick MVP launch of the website.

Working with UserStudy was an exciting and informational experience. I had the opportunity to collaborate with key stakeholders, understand a new product, and draft copy from - more or less - nothing. This also helped me kickstart a brand tone for their blogs and articles.