Most brands burn budget testing ads that never had a chance. I build systems that find winners predictably and cut losers fast.

I produced 20+ ad creatives per week for clients running serious spend on Meta and TikTok. More creative variations means faster data, faster data means we find what converts and kill what doesn't before it eats your budget.

Here's how the system works:

Every ad starts with the hook. If the first 2-3 seconds don't stop the scroll, nothing else matters. We test multiple hooks per concept, swap angles, and iterate based on real performance data not gut feel.

The creative itself is built to look native to the platform. Not polished corporate video that screams "ad." I use a mix of AI-generated UGC, motion graphics, simple direct-to-camera edits, and platform-native formats that blend into the feed. No actors. No shoots. No studio overhead. Just creative that looks like it belongs on someone's For You page.

The goal isn't to make pretty ads. It's to build a predictable system! test fast, read the data, double down on winning hooks and angles, cut everything else. Rinse, repeat, scale.

Unique ad creatives tested weely

Hook-first creative strategy for Facebook / Meta and TikTok

B2B Ads for linkedin / youtube

AI-powered UGC, motion graphics, and native-format video ads

Performance-based iteration — winning ads get scaled, losing ads get cut

Full creative ownership in post production to delivery

Results across campaigns I've worked on: 7:1 ROAS in wellness, 3:1 in e-commerce, 8-9 figures in total returns from paid media.