AB metaverse Trailer

Led the creative direction and environment production for a cinematic 1-minute promotional trailer created for a blockchain/metaverse platform. Collaborated with a 3-person team over a 4-month production cycle to design and build a large-scale digital city experience from the ground up using Blender, Autodesk Maya, and Adobe Substance 3D Painter.

The project involved transforming an initial city layout concept into a fully realized futuristic environment featuring custom buildings, roads, parks, urban assets, characters, and cinematic sequences. I was responsible for creative direction, worldbuilding, environment design, scene composition, and coordinating production workflows across the team.

Throughout production, we solved several technical and creative challenges, including:

Optimizing oversized texture files and improving scene performance

Designing smoother cinematic scene transitions through character-driven camera movement

Managing extremely large project files and render limitations by implementing render farm workflows

Coordinating animation, texturing, sound design, and final assembly into a cohesive trailer

The final result was a polished promotional piece that successfully communicated the client’s metaverse vision and received highly positive feedback from the client.

Creative Direction

Environment & World Design

3D Layout & Scene Composition

Asset Integration

Production Coordination

Pipeline Optimization

Cinematic Problem Solving

Final Trailer Assembly