The traditional bank branch: sterile, intimidating, and synonymous with long lines. But what if your next banking experience felt more like a welcoming community hub than a financial fortress? That's the vision behind "The Nest" by Giovanni Setzu

"Banks are slowly disappearing. Their physical locations are closing down rapidly. So the ones that stay open might as well bring a special experience. That is what we made happen with this redesign of the entire experience."

Step into The Nest and the first thing you'll notice is the absence of imposing teller stations. Instead, a bright and airy open floor plan greets you, complete with vaulted ceilings and large windows that bathe the space in natural light.Comfortable furniture replaces hard plastic chairs, inviting you to relax and feel at ease.

But The Nest is more than just a place to conduct transactions. It's a community hub designed to foster connection and collaboration. Think comfy seating areas perfect for informal meetings or catching up with a friend, alongside a cafe serving delicious coffee. Need to get some work done while you bank? The Nest offers flexible working areas with ergonomic furniture and charging stations, allowing you to seamlessly blend your banking needs with your workday.

The sterile whites and grays of traditional banks are replaced at The Nest with warm and inviting hues. Light yellows, greens, and blues create a sense of calm and positivity. Natural materials like wood accents and stone countertops add a touch of luxury and connect you to the outdoors. Throughout the space, strategically placed plants further enhance the biophilic design, promoting a sense of well-being and connection to nature.

The Nest seamlessly integrates technology into the banking experience, empowering you to take control of your finances.Interactive kiosks allow for quick and easy tasks like checking balances, depositing checks, and transferring funds. For more complex needs, secure video conferencing technology connects you with a dedicated banker for real-time assistance. And of course, The Nest integrates effortlessly with the bank's mobile app, allowing you to schedule appointments, manage accounts, or access support from anywhere.

The Nest recognizes that banking is about more than just transactions. It's about building relationships and providing valuable financial guidance. That's why The Nest goes beyond the traditional model. They offer regular financial workshops on topics like budgeting, investing, and homeownership, empowering their customers to make informed financial decisions. The Nest further fosters a sense of community by hosting events like financial literacy seminars or workshops focused on small business development.

One of the main issues currently in the banking industry is staff. It's either impossible to reach, making the experience dreadful. It takes a long time to get anything done - no matter if you try your luck in person, online or over the phone. By redesigning the space a bank finds itself in the waiting time might stay the same - but is conceived by clients to be less painful. This takes inspiration from Houston Airport where the walk to baggage claim was made longer, causing less complaints. Standing around aimlessly in an ugly space is way worse than finding yourself surrounded by beauty for a few minutes.

Combine this clever way of making the clients' experience better with great staff, The Nest is staffed with friendly and approachable professionals, it prioritizes building long-term relationships with its customers. These aren't just tellers processing transactions; they're financial partners dedicated to understanding your individual needs and goals.

The Nest represents a seismic shift in the way we think about banking. It's a space that prioritizes customer comfort, fosters a sense of community, and empowers you through technology. This is the future of banking - a welcoming nest where your financial well-being takes center stage.