The goal: to make the website more user-friendly and intuitive, remove visual clutter, organize product categories, and create a more convenient menu.
What we have:
There is too much information on the website, making it difficult to navigate.
The different indentations between elements, as well as the logic behind sorting and combining categories, are confusing.
Some information is unnecessarily duplicated.
The main menu/catalog button is missing, which greatly complicates the search and increases its time, as well as creates additional chaos on the page.
Non-contrasting text color and lack of accent elements.
Screenshot of the main page of the site
The result of the redesign:
The general catalog button, which combines all categories, helps reduce visual noise and makes the user's experience on the site more comfortable.
The text is bright, contrasting and well-distinguished.
The location information is displayed in the upper right corner because we are accustomed to seeing it there.
Icons are selected in a consistent style.
The catalog button is bright and immediately attracts attention.
The uniform color of the button, along with the information about promotions and header shadow, further reduces visual clutter, while still emphasizing the important elements.
Redesign of the main page
New menu:
The new menu has been designed to accommodate a vast number of product categories and subcategories.
Despite the extensive range, the menu remains user-friendly and straightforward.
The main categories are prominently displayed in bold, and when you hover over them, additional lists appear nearby, allowing for easy navigation to the desired product.
All additional information, such as promotions, reviews, bonuses, gift cards, and other offers, is also included in the main menu, placed separately beneath the block containing the main categories.
This ensures that users can easily find the information they need without getting lost in a sea of options.
New menu
