Kloudfuse is a unified observability platform helping modern engineering teams optimize performance, enhance digital experiences, and reduce operational costs. Backed by Silicon Valley talent and driven by innovation, their mission is to revolutionize how developers and SREs troubleshoot and scale applications.
The Challenge
Kloudfuse needed a modern microsite to reflect its cutting-edge capabilities. While they had a defined brand identity and content, they lacked a site that could:
Translate technical value into clear storytelling
Improve user experience and conversion flow
Support CMS-driven blogs and lead-gen forms
Maintain performance and branding consistency
My Role
As the sole designer and Framer developer, I owned the entire experience, from content architecture to final deployment. With only general branding guidelines and a few assets, I had complete strategic and creative control to build a site that not only looked great but worked hard.
Design Strategy & Execution
Information Hierarchy: I structured content to tell a clear story, moving users from awareness to action seamlessly.
UX & UI: Designed a clean, minimal, and professional layout with holographic-inspired accents to reflect tech-forward credibility.
Framer Development: Built the full site in Framer with:
CMS for pages and blog content
Dynamic landing page
Third-party integrations
System feedback animations
Video embedding for credibility
Performance Optimization: Used lazy loading, minimal animations, and optimized asset hosting to maintain a fast, responsive experience.
Outcomes
Increased conversion rates and lead engagement
Boosted investor confidence during funding stages
Enhanced user credibility and brand trust
Received strong word-of-mouth from stakeholders and early users
Client Feedback
“Arham did a great job building this microsite. He designed a fresh, modern look and feel and animation throughout the site to create a dynamic and exciting page. I appreciated his responsiveness and commitment to answering all my questions and getting the project done on time.”
— Head of Marketing at Kloudfuse