Setsu 4.0 Floral Ankle Boot

Setsu 4.0 Floral Ankle Boot — Product Launch Video Laidback London Footwear

A 6-shot cinematic product video created to launch the Setsu 4.0 Floral Ankle Boot for Laidback London. The concept was built around a slow, sensory reveal — teasing the product before showing it in full, then guiding the viewer through its key details before closing on a clean brand moment.

Creative approach: The video opens with a partial, moody teaser shot before revealing the boot in full with soft studio lighting and a subtle camera orbit to establish it as the hero product. From there, the video moves into a series of macro feature highlights — the shearling-lined interior, the hand-embroidered floral detailing, and the chunky treaded platform sole — each shot with slow, deliberate camera movement and warm, directional lighting to emphasize texture and craftsmanship. A lifestyle sequence grounds the product in a real-world autumn/winter setting, showing the boot in motion. The video closes on a clean, brand-forward final frame with logo and tagline.

What I delivered:

- Full shot-by-shot creative direction (camera movement, lighting, pacing) for a 6-scene product story - On-screen copy and callouts highlighting key product features and benefits - A cohesive visual narrative moving from teaser → hero reveal → feature details → lifestyle context → brand close - Styling aligned to the brand's aesthetic: warm, artisanal, "crafted for the free spirit"

Result: A polished, scroll-stopping product video built to highlight craftsmanship and drive interest in the Setsu 4.0 boot across social and e-commerce placements.