Case Study: Elevating Visual Impact in Marketing Initiatives

This case study explores the creative and analytical prowess of a Junior Graphic Designer through a set of diverse tasks encompassing corporate events, thematic brand campaigns, and ecommerce promotions. The assessment criteria include creative and analytical thinking, research and idea development, visual and presentation skills, and understanding the context of each task.

Objective:

Design captivating invitation posters for high-profile individuals and media to attend the foundation launch and dinner event.

Leverage thematic elements for an elegant and exclusive feel.

Incorporate LipaLater's iconography and imagery for brand coherence.

Objective:

Develop a thematic brand campaign to make Lipa Later more relatable, emphasizing the brand's role as a life enabler.

Craft diverse social media posts, email banners, and visual content for different platforms.

Create a billboard advert and merchandise to extend campaign visibility.

Utilize LipaLater icon and imagery for consistent branding.

Objective:

Create visuals for Sky.Garden's Black Friday campaign, including announcements, flash sale posts, and collaborations with LipaLater and Hotpoint.

Design digital posters and website banners for campaign announcements.

Develop engaging flash sale digital posts and express gratitude to shoppers.

Showcase LipaLater's financing option through a post featuring an iPhone sale.

Create a co-branded product digital post highlighting the collaboration with Hotpoint.

This case study showcases the ability to conceptualize and execute diverse design tasks, applying a strategic blend of creativity, brand coherence, and visual appeal. The Junior Graphic Designer demonstrates proficiency in delivering impactful designs across multiple platforms, contributing to the success of marketing initiatives.