Turning Losses into Gains: The $20M Profit Killers Success

Italo Ribeiro

Data Scientist
Mathematician
Databricks
Python
scikit-learn
Heineken
I developed the Profit Killers project in Brazil, employing anomaly detection to uncover unprofitable products across our local portfolio. By analyzing sales patterns and refining product strategies, this project addressed inefficiencies and optimized our offerings. The result was a remarkable $20 million increase in annual revenue, significantly enhancing profitability and strategic focus within our Brazilian operations.
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