EFE Anniversary Animation

I was contacted to create a short animation for the anniversary of the main Ice-cream company of Venezuela, Helados EFE, in which they wanted me to briefly represent the company's trajectory throughout the years.

The animation shows a first person perspective of a shopping cart going down a supermarket aisle, getting to EFE's freezer, which opens up to a memory trip through the years and at different recognizable locations of the city of Caracas. The animation ends with the freezer's door closing up to reveal the final message: the company's 95th anniversary.