A small online retailer of handmade jewelry was struggling to attract visitors to their website and generate sales. They had a website with several product pages, but they were not ranking well on search engine result pages (SERPs) and were not getting much traffic from search engines.
To address this issue, the retailer decided to invest in SEO content writing. They hired a freelance writer with experience in writing SEO-friendly content and provided them with a list of target keywords related to their products. The writer then created a content plan to optimize the product pages for those keywords.
The writer started by conducting keyword research to identify relevant, high-volume search terms that the retailer's target audience was using. They then analyzed the existing product pages to identify gaps in the content and areas where the target keywords could be incorporated. Based on this analysis, the writer created a content plan that included the following:
A list of target keywords for each product page
A structure for the content, including headings and subheadings
Recommended word count for each page
Suggestions for incorporating the target keywords naturally into the content
The writer then created the content for each product page, incorporating the target keywords in a natural and readable way. They also optimized the meta titles and descriptions to include the target keywords and make them more compelling for search engine users.
Results:
Within a few weeks of implementing the new SEO content, the retailer started to see a significant increase in organic search traffic. The product pages began to rank higher on SERPs, and the retailer started receiving more clicks and visits from search engines. The retailer also noticed an increase in sales, as more visitors were finding their products through search engines.
Conclusion:
By investing in SEO content writing, the small online retailer was able to improve their website's visibility and attract more visitors to their site. The writer's expertise in keyword research and content optimization helped the retailer's product pages rank higher on search engine result pages, leading to more organic search traffic and increased sales.